Google Ads
Like every advertising medium, Google Ads campaigns through Google Ads and Microsoft Advertising can be a great way to reach potential clients.
On the face of it, it sounds easy too: "Pick your Keywords, Specify a Budget, Get Customers" What could be simpler? However, Google Ads can be a double-edged sword, because it’s not as easy to set up effectively as it first appears, and unless you know exactly which keywords are likely to yield the greatest Return on your Investment, things can get expensive really fast.

The simple fact is that unless a Google Ads campaign is set up properly from the start, with the right keywords and budgets, it’s likely to be something which costs big bucks, rather than produces them. As with all things, there has to be a balance; the right keywords have to be picked, landing pages have to be optimized, and keyword-bids have to be fine-tuned to find the perfect balance between cost and return. It takes skill and experience to set up a properly optimized Adwords campaign, just like it takes skill and experience to set up a properly optimized Google Places Listing.