How Google Places Optimization can solve your 'lack of customers' problem

print page

print page

email page

In late 2010, Google Places for Business listings started being shown as part of the organic results when users search for businesses and professions within a certain locality (e.g. personal injury lawyers in Dallas). Based upon the simple realization that what Google’s users really want when they look for local businesses is a reputable local firm, these results are generated based on the trust-score for each individual business. As users have become used to seeing Google Places listings when searching locally, their perceived trust for listed businesses has grown to the point where they are now far more likely to click on a places listing, rather than an ordinary web search result. For local companies, this has triggered a shift in focus away from traditional SEO, and towards Google Places Optimization, as Places listings have become a far more cost-effective means of generating new customers via the Internet than other advertising media.

Google Places?

Formerly known the Local Business Center, Google Places combines Google Maps technology with local business listings to produce the kind of business directory which has been making established players such as SuperPages and YellowPages jealous for some time now. In fact, the combination between localized maps and business data has proven so popular with Google’s users, that the search giant now handles almost 80% of all searches for local companies on the Internet, just under forty times the volume of both the above Pages sites. Looking at the image on the right, you will see a typical set of Google results, based on the example search for Attorneys in Dallas. As you can see, aside from the Sponsored Results (AdWords), the page is dominated by Google Places Business Listings. So successful has the integration of local business listings into ordinary search results been, that Google’s users are now more likely to click on a Google Places result than they are on an ordinary search result..

Google Places

How does Google Places Optimization help your Business?

The days when people were willing to pick up a book to look for a local business are long gone. With high-speed Internet access and smart-phones now being a part of our daily lives, it’s far easier to Google a local business than it is to go looking for books or navigate through a local directory. These days, Google users have actually come to expect local business listings as part of their search results.

As the number of Google searches for local companies has grown, so has the competition for inclusion in the coveted 7-Pack, the seven listings allocated to any top search results page. There’s every chance that your competitors are already listed.

Why does your business need Google Places Optimization?

  • The 7-Pack often beats ordinary websites into 1st place.
  • It’s actually possible to get multiple 1st page listings. This creates more brand-awareness.
  • Searchers trust Google Places results, so you get more clicks and more customers.
  • Some of your competitors are already taking advantage of Google Places Listings.
  • Google Places Listing Optimization is cost-effective compared to other forms of advertising or Search Engine Optimization.

Can you manage your own Google Places Listing?

Make no mistake, optimizing a Google Places listing isn’t as easy as it might first appear. It’s time-consuming, tedious, and totally unforgiving about mistakes or cheating attempts. If you do make a mistake you’ll spend months trying to get your listing back up into the 7-Pack, and in the many hours it takes to learn and do the job properly, you’re not making any money doing what you do best.

Take the sting out of Google Places Optimization with eGumball

Our Google Places specialists have been looking after thousands of our client's listings since 2007, and over the years we’ve developed a great many ways to do the job more efficiently. By becoming our client you can be sure of getting the best possible service at the best possible price. Sign up and experience the eGumball difference today.

Still have some questions?

See what our clients say | Take a look at our FAQs | Talk to one of our support staff


Take a moment to scroll through and look over what's said about their experience with eGumball or visit our review section.

arrow left   I   arrow right

eGumball Knows It's Business.

As soon as my campaign was organized and re-verified, my business listing appeared the next day and on the front page! eGumBall literally walks on water.

David Lurie - Kansas City, Kansas - 5.0 Stars

Thank you eGumball!

Our web store is now providing us an avenue for additional revenue streams previously untouched. We are well-pleased with eGumBall's service.

Rick Ballard - Tempe, Arizona - 5.0 Stars

eGumball is a Good Service.

I was spending about $35,000 per year and eGumBall showed me how to cut that cost down to $14,000. Thank you eGumBall, you couldn't have helped a..

Timothy Bragg - Seattle, WA - 4.0 Stars

Money Well Spent with eGumball!

Your perseverance on my Google Places listing has paid off. Thank you eGumball!

D. Schwartz - Indianapolis, IN - 5.0 Stars

eGumball Local Search Is Excellent.

eGumball has proven to be an excellent choice for our company. We are very impressed, we are coming up where we want to be...

Steve Milner - East Hartford, CT - 5.0 Stars

eGumball Brought Me New Clients.

You have been thorough and conscientious in your work on my behalf. Your work has paid off in the form of new clients that have found me online.

Attorney Ken Anspach - Chicago, IL - 5.0 Stars

eGumball As Refreshing As Can Be.

eGumball has been extremely beneficial to my company. It has enlightened and motivated people to spark up interest in doing business with us!

V. Campisi - San Francisco, CA - 5.0 Stars

Keeping Busy Thanks To eGumball!

Very Happy... ...lots of new clients...eGumball helped me expand my business and I now have two listings!

Charles Wiseman - Hillsboro, OR - 5.0 Stars

eGumball Is A Partner of Success.

Your attention to detail about my industry and my business in particular, as well as ongoing personal attention and follow-up, makes you one of our important partners for success...

S. Krasna, CFP - Walnut Creek, CA - 5.0 Stars

eGumball = Success From The Start!

eGumball has got me new business from the beginning, Thank You!

S. Smith - Kennesaw, GA - 5.0 Stars

Great Support with eGumball!

We are a small Moving Business and have been clients of EGumball for about a year now and I cannot tell you how happy we are with them!

Lisa Taylor - Melbourne, FL - 5.0 Stars

eGumball - Places Guru's With Results.

eGumBall is worth the money for marketing our business. It has improved the marketing for our business tremendously.

Eddie & Kelly Hobbs - Pace, FL - 5.0 Stars