The Future of Local Search - Google leads the way

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Before reading on, ask yourself the following: "At a guess, how many Americans are now using mobile devices to access the Internet?"

The fact is that almost one in three Americans now uses a mobile device to access the Internet. Almost 95% of these users regularly search Google for local products, services and information. What’s more, well over two thirds of these users will perform an action, such as phoning or visiting a business, or making a purchase, as a direct result of their local search activities. Set against traditional response rates these figures are frankly staggering, and it becomes obvious that from your perspective, as a local business owner, the mobile Internet user represents an unexpected opportunity to get new online business walking right through your door.

Google, too, has noticed this pronounced growth in mobile search trends. At its Inside Search Event on June 14th Google reported a 500% increase in mobile searches during the past two years alone, and this trend is accelerating. What’s more, Google is actively leading the way towards the future of local search through the release of new, mobile-based additions to its search facilities. Not content with the introduction of Google Places Listings into its organic search results towards the end of 2010, this particular feature has now been expanded upon across its rapidly growing mobile search system.

Nowadays, when a user visits Google from a mobile device, such as a smart-phone or tablet, they are presented with a range of local search options specifically designed to provide some of the most commonly searched-for things in their locality. Google Search for Mobile also places greater emphasis on results in the user’s surrounding area, as these are what the majority of smart-phone and tablet users are after when making a search.

With phone manufacturers and global telecommunications companies now predicting smart-phone usage to overtake traditional mobile phones within twelve to eighteen months, the stage is set for mobile search becoming the single most important tool for local businesses looking for fresh customers online. As time goes on, Google’s mobile search technologies will evolve to match developing consumer behavior and trends. The advances in local, voice, and image search services announced by Google on June 14th clearly demonstrate that the search giant has its finger firmly on the pulse of its users, and is prepared to go all out to produce the most relevant results, no matter what device the searcher happens to be using.

The Internet is undergoing its next commercial revolution; will your business be ready to take advantage of the emerging opportunities before your competitors do?

Call us on 1-800-890-8940 today to see how we can help.



Take a moment to scroll through and look over what's said about their experience with eGumball or visit our review section.

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eGumball Knows It's Business.

As soon as my campaign was organized and re-verified, my business listing appeared the next day and on the front page! eGumBall literally walks on water.

David Lurie - Kansas City, Kansas - 5.0 Stars

Thank you eGumball!

Our web store is now providing us an avenue for additional revenue streams previously untouched. We are well-pleased with eGumBall's service.

Rick Ballard - Tempe, Arizona - 5.0 Stars

eGumball is a Good Service.

I was spending about $35,000 per year and eGumBall showed me how to cut that cost down to $14,000. Thank you eGumBall, you couldn't have helped a..

Timothy Bragg - Seattle, WA - 4.0 Stars

Money Well Spent with eGumball!

Your perseverance on my Google Places listing has paid off. Thank you eGumball!

D. Schwartz - Indianapolis, IN - 5.0 Stars

eGumball Local Search Is Excellent.

eGumball has proven to be an excellent choice for our company. We are very impressed, we are coming up where we want to be...

Steve Milner - East Hartford, CT - 5.0 Stars

eGumball Brought Me New Clients.

You have been thorough and conscientious in your work on my behalf. Your work has paid off in the form of new clients that have found me online.

Attorney Ken Anspach - Chicago, IL - 5.0 Stars

eGumball As Refreshing As Can Be.

eGumball has been extremely beneficial to my company. It has enlightened and motivated people to spark up interest in doing business with us!

V. Campisi - San Francisco, CA - 5.0 Stars

Keeping Busy Thanks To eGumball!

Very Happy... ...lots of new clients...eGumball helped me expand my business and I now have two listings!

Charles Wiseman - Hillsboro, OR - 5.0 Stars

eGumball Is A Partner of Success.

Your attention to detail about my industry and my business in particular, as well as ongoing personal attention and follow-up, makes you one of our important partners for success...

S. Krasna, CFP - Walnut Creek, CA - 5.0 Stars

eGumball = Success From The Start!

eGumball has got me new business from the beginning, Thank You!

S. Smith - Kennesaw, GA - 5.0 Stars

Great Support with eGumball!

We are a small Moving Business and have been clients of EGumball for about a year now and I cannot tell you how happy we are with them!

Lisa Taylor - Melbourne, FL - 5.0 Stars

eGumball - Places Guru's With Results.

eGumBall is worth the money for marketing our business. It has improved the marketing for our business tremendously.

Eddie & Kelly Hobbs - Pace, FL - 5.0 Stars