SEM - Search Engine Marketing

SEM (Search Engine Marketing), not to be confused with SEO, is the method of using paid online advertising tactics as part of your overarching online marketing strategy. Google Ads is a premier example of an SEM product.

While a Search Engine Optimizer concentrates first and foremost on a client's website and its rankings, a competent search engine marketer looks at the bigger picture. By also including other aspects, such as Pay-Per-Click advertising(PPC) campaigns and Google Places Optimization as part of their approach, the SEM optimizers are able to build a comprehensive campaign that maximizes returns for the client's advertising dollars.

SEM is not just about having as many visitors as possible to the client's website; it is also about turning those visitors into paying customers. For instance, SEM optimizes landing pages for Pay-Per-Click campaigns, trying to focus the visitor's attention in such a way that he or she makes an inquiry or purchase.

As the nation's leading local search marketing specialist, eGumball employs teams of experts specializing in all aspects of local online promotion, including both SEO and SEM fields. Our consistent track record of satisfied customers speaks for itself. No matter how many different platforms you choose to make part of your online marketing campaign, you can rest assured that each is handled by its own team of experts working to produce the best possible results for your company.